What do Lady Gaga and Barbara Bush Have in Common?

Super Bowl LI, of course. While Lady Gaga will take the stage at Super Bowl LI’s halftime show, Barbara Bush’s life-long cause of promoting literacy will be front and center thanks to the Houston Super Bowl Host Committee’s (HSBHC) charitable program Touchdown Houston. Literacy is one of three key investment areas and community engagement strategies selected by the HSBHC. The other two areas are health and community enhancement. In partnership with the NFL Foundation, HSBHC will invest more than four million dollars through Touchdown Houston in non-profit organizations advancing   these causes across Houston.

Friday, October 28, marked the 100-day countdown to Super Bowl LI.  We teamed up with the Houston Super Bowl Host Committee to celebrate the countdown and promote Read On, the early literacy program they are implementing as one of three Legacy Initiatives as part of their Charitable Giving program, Touchdown Houston. The 100-day kickoff took place at Foster Elementary School with a reading assembly for the entire school with mascot TD. In addition, more than 100 children selected a home library of books to take home, courtesy of our Foundation in partnership with First Book, Scholastic Book Fairs and donors Kathy and Martyn Goossen. We are honored to support the Read On initiative and look forward to the lasting impact the Houston Super Bowl Host Committee is undoubtedly making on our community.

We are proud to partner with HSBHC and the Early Matters coalition in the Touchdown Houston “Read On!” initiative to promote literacy volunteerism and to build home libraries for disadvantaged children in our community. Together, we can tackle low literacy in Houston.