On Halloween, members of our team dressed in costumes of books characters, such as Ninja on the Farm, Coco and If You Give A Mouse a Cookie and hosted the fourth quarterly Literacy Partner Network meeting at the Children’s Museum of Houston. The meeting focused on ‘Corporate Connections’ aimed at assisting literacy partners in strengthening existing or cultivating new partnerships with businesses to advance their goals.
Deloitte kicked of the program by presenting data from a recent, annual survey they conducted of their corporate clients across the country on citizenship and social impact in the social enterprise. Findings from the Deloitte study showed to following:
· 88% of millennials believe that employers should play a vital role in alleviating societal issues
· 67% of employees prefer to work for socially responsible companies
· 55% of consumers will pay extra for products sold by companies committee to positive social impact
· Purpose-focused companies out-performed their S&P 500 peers by a factor of eight
These findings support the value of corporate and nonprofit partnerships to address pressing issues in our community, including low literacy rates, and demonstrate that corporations are becoming more socially conscious and investing in communities – through investments of time, talent and treasures—where their clients and employees live and work.
Leaders from Cheniere Energy, Deloitte, Marathon Oil, Phillips 66 and Reliant then engaged in a panel discussion to share their corporate citizenship priorities and how they partner with and support nonprofits through charitable giving, volunteerism and pro-bono programs. Strategies ranged from matching gift and nonprofit grant-making programs to dedicated volunteer hours for every employee and flexibility of company managers to engage in team-based volunteerism. Each panelist emphasized the desire for fostering long-term partnerships with nonprofits, making both financial and volunteer investments, and supporting causes whose goals are aligned with corporate citizenship strategies.
It was a real treat spending part of Halloween with such an amazing group of leaders who care about our community and give so freely of their resources to make a meaningful impact.