Strategic Plan

In 2013, Neil and Maria Bush founded the Barbara Bush Houston Literacy Foundation to carry forth First Lady Barbara Bush's legacy in the literacy cause. The Foundation seeks to deepen the awareness of the importance of literacy and build capacity across the Houston community to improve literacy rates among people of all ages.

Read what the Foundation accomplished during 2014 and 2015 in our Biannual Report. We plan to do even bigger and better things in the years to come. See what we have planned in our Strategic Direction below.

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Equip Houstonians with information and evidence-based solutions to engage them in the literacy cause

  1. Increase awareness of the literacy crisis and how various stakeholder groups can help improve literacy rates by developing and executing a strategic communication and engagement plan.
  2. Advance Houston-area organization and coalition efforts by contributing expertise and sharing information about effective local, state, and national literacy practices.
  3. Expand and leverage the Young Professionals Group and Ladies for Literacy Guild to support the Foundation’s programs, outreach, and awareness efforts.
  4. Write or commission articles, research reports, and program evaluations on literacy-related topics including school readiness, third-grade reading, college-and career-readiness, workforce development, and family literacy.
  5. Increase the number of volunteers with literacy organizations by establishing partnerships with community organizations, including corporate, faith, civic, student, and other groups.


Invest $1.5M annually in grants, in-kind goods, pro-bono services, tools, support, and training to enhance the capacity of literacy organizations and coalitions

  1. Establish a network of literacy organizations that allows partners to exchange information and ideas, gain new knowledge and skills, and leverage resources through collaboration and coordination of programs and services.
  2. Invest in the adoption or replication of evidence-based intervention tools and programs that will enrich literacy services and expand literacy partners’ reach.
  3. Provide guidance and resources for neighborhood-based collective impact models.
  4. Facilitate donations of materials, books, computer equipment, and pro-bono services that will strengthen literacy partners’ programs and services.
  5. Host, a volunteer management website and provide licenses, training, and support to aid literacy partners in mobilizing and managing volunteers.